Last week, we took a look at the Buyer's Journey and how it's used to reach more customers online. This week, I'm going to explain how blogging works to reach more customers, earlier in the buyer's journey, AND boost your rankings on Google!
So... you run an insurance company, or financial company, or any number of industries that people consider "boring." Just because you aren't Rock City, or the Chattanooga Jump Park, doesn't mean that it's impossible to market yourself in a fun way.
It just means that you need to get more creative, and you need to think outside the
I just got this great question in our Marketing 411 Facebook Group that I wanted to share the answer here:
Question: I heard that Facebook's algorithm's changed this year, and they are making it harder for businesses to reach their fans... is that true? What can we do about it
So you've probably heard that as a business owner, you need to be blogging, writing on social media, sending emails, etc... but you don't know what to write and put out there if you did.
That's where content marketing comes in. To quote the Content Marketing Institute:
Content marketing is a marketing techniqu
For those of us that aren't naturally good writers, the thought of sitting down and jamming out articles to ramp up our content marketing strategy is nerve-wracking.
Despite that, 86% of marketers use content marketing. However only 38% believe they are any good at it. (according to the Content Marketing Institute)
So to get your c