Referrals can be a continuous source of new leads and customers for your business, but getting referrals is often the most underutilized sales tactic by business owners.
Happy clients give referrals, and those referrals become new leads for you. And this process results in exponential growth. One happy client might refer 2, 3
If you've read anything else on this site, then you've probably heard me talking about Inbound Marketing, Content Marketing, or any of the individual components that make it up. There's a good reason for that... it works!
But as a business owner, you don't always have the time to learn the ins and outs of "new" marketing techniques.
Learning how to market your company on Facebook can be daunting, and with the
latest update that came out in January 2015, it's not getting any easier for businesses to get ahead of the pack.
Here are 3 mistakes that you could be making that might be holding you back.
Last week, we took a look at the What A Business Blog is and how it can be used to reach more customers earlier in the buying process (link). This week, I'm taking a look at some blogging best practices you can use on every article you write.
Last week, we took a look at the Buyer's Journey and how it's used to reach more customers online. This week, I'm going to explain how blogging works to reach more customers, earlier in the buyer's journey, AND boost your rankings on Google!